Do brand boycotts work?

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Attention boycotters: Your #boycott brand-of-the-day efforts may not even matter.

Especially these days, since the boycotts, experts say, are constantly changing and unlikely to impact a company’s bottom line unless its name remains in the headlines.

One day it’s #boycottNordstrom, the next, #boycottStarbucks…

fromhttp://www.baltimoresun.com/business/ct-do-political-boycotts-companies-work-0210-biz-20170209-story.html

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