Under pressure to make a deal, Kraft Heinz goes after Unilever; first bid rejected


Kraft Heinz made a $143 billion offer for Unilever in what would be the largest-ever takeover in the food or beverage industry, opening a campaign to create a consumer-goods giant with household names from Dove soap to Heinz ketchup.

Unilever said Friday it rejected the $50 a share proposal, comprising…