Beauty companies ramp up the pace to keep up with faster trends

Standard

When reality TV star Kylie Jenner introduced her first cosmetics products to the internet in late 2015, the Kylie Lip Kits — matte liquid lipstick and lip liner combos — sold out in minutes.

Competing brands were paying attention. Companies quickly started promoting their own matte lipsticks as…

fromhttp://www.baltimoresun.com/business/ct-ulta-fast-beauty-makeup-trends-0221-biz-20170217-story.html

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