Under Armour flexes pivot foot as market evolves

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Under Armour is the rare company that managed to turn a marketing slogan into a schoolyard chant: “We must protect this house” first surfaced in a 2003 television ad that ran a few years before the company’s Wall Street debut.

“We started this thing, and now we’re on top. Everybody’s trying to…

fromhttp://www.baltimoresun.com/business/ct-under-armour-struggles-20170807-story.html

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